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Daily Abdominals: Strengthening Your Torso with Tribal Fusion
At the end of the day, targeting online ads is all about data. Whether you are a publisher, a network, an exchange, or any of the other players on the ad serving continuum, chances are you have...
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Pushing Envelopes: Effective Measures, and What We Can Learn from Direct Mail
Recently our friends at ComScore published a blog piece on the perils of measuring click through rates. We at Exponential couldn’t agree more. We know that the vast majority of conversions are “view...
View ArticleTerence Kawaja on The SCIENCE-ification of Media
OK, we missed this when it came out, so it’s old news, but it is still worth taking a look at this presentation from Terence Kawaja at Luma Partners and we have a few observations. The...
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Exponential sponsored the AdTech Data Summit in Sydney on 17-18th September...
Our session talked about how data is used to uncover a real person’s profile, like the highly-educated luxury car buyers who secretly love cardigans and reality TV! We talked about how digital...
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